DRIVE MORE TRAFFIC, ENGAGEMENT & ROI
VIDEO PRODUCTION SERVICES
We offer a complete set of services for creating videos for your business.
Whether you need animated videos, product videos or something else, we are here to help.
Catch the attention of your customers. Expand your business. We will give you the results you need.
The Importance Of Video Production Services
It’s easy to see why video content is so important and effective right now when you look at how people process information. Video format is easier to digest when compared to text content. That’s the reason why the whole world watches over 1 billion hours of Youtube videos each day!
As a business owner, it’s important to fully understand how powerful video is as a form of content in digital marketing and as a contributor to your ROI.
Why is video so effective today?
First of all, video is very engaging. People can spend a great deal of time watching videos. But more importantly, videos can lead to an increase in purchases. According to research, consumers who viewed videos are 64% to 85% more likely to buy. Those are significant numbers that every marketer and business owner should be aware of. We at 1 Heart Agency like to utilize videos for our clients because it has a high ROI. In fact, more than 50% of marketing professionals agree that video has the highest ROI of any type of content.
So, you want to incorporate videos into your marketing strategy, but what kind?
There are several types of videos that can be used for digital marketing. You have to make sure that the type of video you are making matches its purpose.
Explainer videos are perfect for showing how your business works or how your product or service can benefit your customers. These videos can also be used to help your customer service.
Explainer videos are also great to include in emails. In one study, when marketers included an explainer video in an email, the click-through rate went up by as much as 300%.
Product videos are used to highlight the best features of an item that is being sold online. These videos are very useful because more than 70% of consumers prefer to learn about a product through videos.
Animated videos have their own unique appeal. The use of animation for explainer videos can be helpful because some concepts are best understood and illustrated through the use of animation. These types of videos can be so effective that they have been proven to increase conversion rates by as much as 20%.
Finally, if you want to build a strong relationship with your clients and give your brand more personality, then you could try doing live videos. These types of videos work best on social media platforms.
With the use of videos, you can make it clear that your product or service is what your customers are looking for and ensure its the best option available. Your videos should offer real value to your audience and not just focus on trying to sell your product or service.
Why You Need Marketing Videos
If you haven’t already started utilizing videos for digital marketing, now is the time! It’s predicted that by 2021, 80% of all the traffic on the internet will stem from videos. At this point, search engines consider video to be high quality content which is why videos are excellent for SEO (and don’t forget to have the videos optimized themselves!).
Another major reason why you should consider using videos for marketing is because most consumers say that videos help them in making decisions when buying products. In other words, you could be missing out on a lot of opportunities to close customers if you don’t use videos.
Where To Place Your Videos
There are plenty of platforms where you can use videos. First of all, they can be placed on your website. It can sometimes be a good idea to have a video on your homepage because it can increase the time spent on your page which is an important metric used by search engines for ranking sites. Videos are also effective when used on landing pages. In fact, videos are supposed to increase conversion rates by as much as 80%!
You should also explore the possibility of using social media as a platform for your videos. Facebook, Twitter, and LinkedIn can all host videos posts and the algorithm behind all of those platforms favor videos typically. Instagram is known for its visual nature where video is always encouraged via posts, Stories, Lives and IGTV. Then there is Youtube which is the biggest video platform in the world.
In general, social media & search engines like Google are all platforms where you can also use video advertisements. Outside of organic posts on social media, strategic, targeted video advertisements can be powerful in driving the traffic and conversions you’re looking for.
Building Trust
When talking about conversion rates, it is also important to remember that sales and conversions depend and are built on trust. Great videos can establish and build brand-consumer trust because it provides useful and relevant information to consumers. You need to create videos that are conversational in tone and address any reasons as to why your customer may be hesitant in buying from you. That will make it easier for people to trust your brand.
Why Choose 1 Heart Agency's Video Production Services?
Did you know that 1 Heart Agency does more than just video production? We are a full service digital marketing company!
Yes, we provide a complete set of online marketing solutions. We have several years of experience in online marketing and it’s been enough to turn us into one of the leading digital marketing firms on the internet today. By employing our video production services, our clients get the best of both worlds. They get professional-level videos that are made with an eye for digital marketing.
In our years of experience, we have learned the best practices that result in the most effective video content. Professional videos have good lighting, background, and audio. What’s the key in achieving all of that? Equipment.
We have invested in buying the best tools and equipment for our video productions. We only use professional-level cameras, lighting, and audio equipment in our video productions. We never try to make do with improvised tools because we know that the quality of the output would suffer. We use nothing but the best for our clients.
At our office, we have a studio where we conduct product shoots so that we get to control the environment. We utilize the same professional background and lighting equipment for our videos. It’s also easy to forget about the audio when producing videos. Some consumers may watch a non-HD video, but most people will not stick around to watch your video if it has poor audio quality. While they need the visual information, they also rely on the audio to fully grasp the video’s message. This is why we ensure high quality audio whenever we make videos for our clients.
Again, all of these, the background, the lighting, and the audio, all of those depend on the quality of equipment being used.
Our Experienced Specialists
How do we ensure that all of the best practices are followed all the time? That’s simple, we rely on our team of experienced and talented specialists. All of our specialists are experts in their field and know how to create videos that can deliver.
From the physical efforts and skills it takes to maneuver and use a professional camera to the technical skills required during editing, our team has what it takes to nail every step.
If you need professional videos for your brand, then rely on 1 Heart Agency. Our video production services are reliable and consistent. We have worked with hundreds of clients in the past and we have given them the results they need.
Contact one of our specialists now so you can explore what our video production services can do for you.
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What kind of video do you need? Different types of videos require us to follow different processes. The first thing that we do is to coordinate with you and learn about you as a business and what kind of video you’re looking for.
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Once we understand the type of video that needs to be made, we are going to list the things required for making it. We may need a sample of your product for example or we may have to do a shoot in your office. We are going to go through every detail and square away any requirements for the video.
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For product shoots, we typically do that in our studio where we have the right setup. For other forms of video that have to be shot on location, our team will go to the site and bring all of the necessary equipment.
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The editing portion in the video production process is just as important as the actual shoot is. The editing is where we will make sense out of all the footage that we took. This is where we add effects and animations that can reinforce the message that you want to deliver.
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We will present to you what we have created and should you have any requests for revisions, then we will work on those. Once you are satisfied with the video, then we will deliver it to you in the final format that we have agreed upon.
Should you want us to also market your video after creating it, these are key factors that we typically look at to measure your video’s effectiveness:
Engagement. In some ways, this is the most important of all the metrics concerning your video content. It is a measure of how interested your audience is in your video.
View Count. This is self-explanatory. This metric measures the number of times that your video has been viewed. Naturally, you want as many potential customers as possible to view your video. Different platforms measure “views” differently; some count it as “viewed” if someone watched 30 seconds or more, whereas some platforms count 3-second views. Employing our marketing services to further market your video after it’s been produced would give you the knowledge and expertise needed to navigate these metrics and discern which are the most important to review.
Social Sharing. Social media should not be ignored when it comes to digital marketing. So when you publish video content, you should monitor how many times it is shared via social media.
Click-Through-Rate. CTR is not unique to video content. It’s a measure of the number of people that clicked on the link that came with the video. It’s an important metric that measures how effective the overall message of the video is and how many people clicked to your website or landing page from watching the video.
Tracking Conversions. How can you tell if your video is actually doing its job of acquiring sales? We keep track of this for our clients by measuring the conversions made through the video.
We can craft the right video for your business but our services need not stop there. 1 Heart Agency is an all-around digital marketing organization that has been delivering a complete solution to clients for years now.
This means we can take that video we created for you and promote it effectively. With our experience and know-how, there is a better chance that you can reap the benefits of video content which we have listed above. Just as we are experienced in video production, we are also highly skilled in all aspects of digital marketing. The numbers and statistics show that video is the most promising type of content and is predicted to stay that way. Trust our video specialists to create the best content to move your business into the future. Contact us today.
We’ve Driven Over 1.5 Million Leads For Clients Through Digital Marketing.
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Client Testimonial
“1 Heart Agency has been very professional and helpful throughout the last three years. We have Video services with them on Facebook and Instagram. We’ve enhanced and are loyal to our clients. In short, their team takes care of your customers and is always ready to help.”
– Kaden
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