What is Content Marketing?content_marketing2

Content marketing is a marketing process of generating and sharing relevant, high-quality content to attract and engage targeted prospects. This is done with the aim of converting prospects into customers and customers into repeat buyers. It works like atraffic magnet – it is a pull, rather than a push, strategy.

The notion of Content Marketing is an up-and-coming way for brands to build long-term relationships with customers. More and more marketers are building out new brands through creative content marketing initiatives, often with the help of a content studio or marketing agency.

What type of content resonates and generates traffic?

The content marketing landscape is ever-evolving. There are different types of content you can utilize as part of your content marketing strategy.

  • Blogging
  • Free Reports
  • Video Tutorial
  • Webinars
  • Infographics
  • Q&As
  • Polls&Survey
  • Case Studies
  • E-books
  • White Papers
  • Podcasts
  • Reviews
  • Slideshow Presentations
  • Apps
  • Newsletters
  • Curated Content

Why Content Marketing?

Brand Awareness
Interesting content manifests your brand strategy. These contents lives over time and reflects your brand aspiration.The best magnetic content begins with a sound and compelling idea — it goes viral and creates conversation around an experience that is relevant to your brand.

More Traffic
Audiences on the Internet are drawn to relevant and interesting content. Adding new, interesting content, like SEO optimized blog posts, articles and reports regularly will help to gain search engine traffic and backlinks to your website.

Customer Acquisition
A content marketing strategy can increase your user base. Offering video tutorials, e-books, how-to tips and other content is a great way to build up your mailing list. Each piece of content you create is an opportunity to win over new eyeballs and grow your long-term audience. As this audience grows, you have a bigger base for your future outreach.

Authority and Market leader
By producing great and relevant content regularly, you will increase the likelihood of hitting that viral sweet spot. You also can develop a reputation for authority in your industry, as your readers become accustomed to seeing your name frequently on the web.

Customer Retention and Loyalty
It is the quality of the content that will keep your visitors coming back. Varying the type of content you use is essential to providing an engaging, well-rounded user experience that draws people in and keeps them clicking for more.

Ultimately, it is about execution – a mediocre content strategy tastefully-executed is better than a great strategy poorly executed. With good implementation, it can significantly reduce the media spend on advertisement in a long run.

What we do?

  • Create a content style guide
  • Identify the needs and interest of the community
  • Build editorial plan for content related to your business
  • Develop content pillars
  • Create streams of articles, blog posts and infographic pertaining your industry
  • Develop concepts for high-value content that addresses the concerns of your potential leads
  • Attract influencers to actively participate
  • Promote contents and generate links
  • Optimize landing pages for lead generation via ppt-in content pillars


How Hashmeta Can Help You With Content Marketing

As a content marketing agency, Hashmeta operates in three core content marketing practice areas that address the key success of content marketing: Content Strategy, Content Development and Content Distribution.

Having managed more than 100 different brands across various industries, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.

Let’s talk about your content marketing. We’re great listeners. We want to hear your challenges and determine how we can help.